Celine Style Guide by Amber Kopas

This style guide for the Celine fashion brand website redesign encapsulates the brand's ethos of timeless elegance, sophistication, and modern minimalism. Through careful attention to typography, colour, imagery, and user interface design, the revamped website aims to deliver a premium digital experience that resonates with Celine's discerning clientele, while setting new standards for luxury fashion in the digital realm.

Colour Pallette

Typography

Heading 1's would be used sparringly, as a page title or product name. Use the Playfair Display SC Bold Font.

Heading 2's would be used as subheadings, introducing new sections. Use the Playfair Display SC Bold Font.

Heading 3's would be used for introducing subsections within a section.Use the Playfair Display SC Bold Font.

Heading 4's would be used as product titles on the home page, in the product cards (shown on ). Use the Playfair Display SC Bold Font.

Heading 5's would be used for description headers, used within long information text. Use the Playfair Display SC Bold Font.

Heading 6's would be used for price, using the Playfair Display SC Bold Font.

Paragraphs would be used for long information texts, ingredients/descriptions. A line height of 1.4em, margin top & bottom 0.5em, using the Nanum Myeongjo Regular font.

Desktop

Heading 1

47.78px, 2.99em, 299%

Heading 2

39.81px, 2.49em, 249%

Heading 3

33.18px, 2.07em, 207%

Heading 4

27.65px, 1.73em, 173%

Heading 5

23.04px, 1.44em, 144%

Heading 6

19.2px, 1.2em, 120%

Paragraph

16px, 1em, 100%

Tablets & IPads

Heading 1

44.79px, 2.80em, 280%

Heading 2

37.32px, 2.33em, 233%

Heading 3

31.1px, 1.94em, 194%

Heading 4

25.92px, 1.62em, 162%

Heading 5

21.6px, 1.35em, 135%

Heading 6

18px, 1.13em, 113%

Paragraph

15px, 0.94em, 94%

Mobile

Heading 1

41.8px, 2.61em, 261%

Heading 2

34.84px, 2.18em, 218%

Heading 3

29.03px, 1.81em, 181%

Heading 4

24.19px, 1.51em, 151%

Heading 5

20.16, 1.26em, 126%

Heading 6

16.8px, 1.05em, 105%

Paragraph

14px, 0.88em, 88%

Grids

Tablet & IPad site padding is between 0.5em 4em 0.5em 4em and 0.45em 2.4em 0.45em 2.4em

Desktop Grid

Desktop site padding is 0.5em 10em 0.5em 10em

The Desktop site has a grid of about 12vw.

Mobile Grid

Mobile site padding is 0.4em 1em 0.4em 1em

The Mobile site has a grid of about 6vw.