The purpose of this project was to design a coffee company, its products packaging and finally build a campaign to release Comfort Coffee to the world. The challenge here is that no one knows that Comfort Coffee exists, so a final awareness campaign is chosen to boost sales, views and interaction.
My approach to this project was to start researching other coffee companies, including their products and how they promote their service. I created a moodboard to get the vibes and art direction started, and started sketching different ideas for the main products. I wanted the design to be crafty, and to also show that its sustainable through minimal design. This project helped me learn how to design a brand and its products, but then also how to build a campaign to help grow the company. The main area I learned was how to layout a flatplan within illustrator to then be printed and assembled.