The goal of this major studio project was to create a new product and service, focusing on designing a
monthly yarn & pattern subscription box for yarn crafters to sign up and use.
The challenge was to self-direct and use all my learned graphic design and professional skills.
The strategy that I used was to document my interests and note what can be useful,
choosing a yarn craft packaging box and an inner mini-booklet.
A takeaway of this project was understanding the 3D design of the packaging, especially with
connecting the yarn doodles across each surface of the packaging. Another takeaway was
experimenting and connecting the typeface’s personality with Skeine’s doodles and brand direction.
Sketches
Spring based
Played around with the style of the doodles
Yarn and flower doodles to be prominent
Creative Creation
Used New Kansas Bold for headings and Niramit for body copy
Lime Green represents being creative and conncected to nature
Bubblegum Pink represents caring and playfulness
Featured Pillow
I crocheted this pillow by hand
Took around 2 days to complete
Important for creating the pattern and implementing professional images
Rough Package Mockup
Grid paper to help with the shape and designs
Drew on the box to help visualize design continuity across each surface
Mailer Package
Full vibrant coloured background to stand out
Yarn flow and movement to show playfulness
The pink band around the box was implemented with a "Tear Here" security feature
Added a light water-colour texture behind the logo for affed effect
Perforated circles to pull the yarn through, helps with preventing snags when pulling
Mini-Booklet
Took inspiration from existing pattern books and online sources
Wanted to stray away from being too cliché and tacky
